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Motif
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Track 10

Brand & product strategy

Identity as a system: logo, color, type, voice — and shipping it fast as a founder.

  1. Lesson 1:
    Beginner14 min

    Brand as a system

    A brand isn't a logo — it's a system where positioning, color, type, shape, and voice all point the same way. Change one and the rest must follow.

  2. Lesson 2:
    Beginner14 min

    Color in branding

    Brand color is a meaning system before it's a contrast problem. Pick a palette from a personality — primary, support, accent, neutral — minus the clichés.

  3. Lesson 3:
    Beginner13 min

    Brand voice

    Voice is your brand written down. Define it as a few adjectives, then apply it to every string — while letting clarity win in errors and legal text.