Skip to content
All tracks

Track 1

Foundations

The vocabulary and process behind every interface: UI vs UX, research, IA, and heuristics.

  1. Lesson 1:
    Beginner7 min

    UI vs UX, clearly

    UI is what a person sees and operates; UX is the whole experience of reaching their goal. You design both, on purpose.

  2. Lesson 2:
    Beginner8 min

    The UX process end to end

    A lightweight path from a fuzzy problem to a shipped feature: discover, define, develop, deliver — diverging then converging, twice.

  3. Lesson 3:
    Beginner9 min

    User research basics

    Match the question to the method: what people say vs what they do, exploring vs evaluating — and how many participants is enough.

  4. Lesson 4:
    Intermediate9 min

    Information architecture

    Group and name a product's content by the user's task, not your org chart, so people can find things without thinking about structure.

  5. Lesson 5:
    Beginner8 min

    Wireframes to hi-fi

    Climb the fidelity ladder on purpose: each step from wireframe to hi-fi forces one new decision and defers the rest.

  6. Lesson 6:
    Intermediate9 min

    Customer journey mapping

    Map a goal across stages — doing, thinking, feeling — to find the friction moments and the opportunities hiding in them.

  7. Lesson 7:
    Beginner8 min

    Design thinking

    A five-mode loop — empathize, define, ideate, prototype, test — for turning a fuzzy human problem into something worth building.

  8. Lesson 8:
    Intermediate10 min

    Usability heuristics

    A short checklist of interface common sense — status, control, consistency, error recovery — you can audit any screen against in minutes.

  9. Lesson 9:
    Beginner10 min

    Empty states & onboarding

    The zero-data screen is a designed moment, not an accident: name the space, explain what appears here, and offer one clear path to a first success.